For some reason we're really drawn to the Les Prairies des Paris aesthetic these days. It's that familiar, Parisian chic that we see from brands like A.P.C. and Vanessa Bruno but, in this case, it's even less recognizable. Call us tired of the loud stuff, call us in the mood for a little reading in the backyard. Even though fashion moods come and go we still think Les Prairies des Paris is a great brand to look to when you're revising your Fall wardrobe or are in need of office basics that don't come from Express (shudder). Les Prairies started back in 2002 and has remained a well-stocked contemporary brand that, to us, always blends in at the boutiques, until we realize everything in our dressing room is made by them. A few seasons ago, they made a sick navy trench--it was heavy and cut just right. This season, there are more than a few basics to covet. In fact, it's just like the days when A.P.C. was still fairly under wraps and it was possible to look like a preppy little french girl without people confusing that with, well, a hipster in a brownstone. There is no real difference, it's just better when a contemporary brand does not yet give away your place of residence.
Posts for July 17th 2008
Première Vision always lives up to its name as the first look at a new season. The famed textile tradeshow that occurs in Paris twice a year hosts a smaller fabric show in New York each January and July as a Preview. This trend concentrate as they call it, is our favorite fashion geek out.
Anyone who is serious about the business of fashion makes it a point to attend Première Vision. The textiles showcased are not for cost cutters (though we did follow a Forever 21 designer for ten minutes to see what she shopped) as each weaver must pass a rigorous Selection Committee which examines the creativity of their products, their ability to present regularly updated collections, their service qualities, and their financial stability. In other words, this is for serious sourcing only. And we saw many serious faces from designers at big firms like Coach to Calvin Klein to individual designers like Alexander Wang and Erin Fetherston (who was in the registration line ahead of us).
While the list of vendors at this Preview is impressive, and we certainly got our kicks by playing with worsted wool, technical stretch jersey, and lace (we met a certain celebrity twin with a fashion line at one of the specialty lace vendors), the real reason to attend the Preview is to prepare oneself for the coming year by perusing the offerings of attend one of the Première Vision's Fashion Team.
The fashion team prepares not only a color wall to help designers focus their color stories but a veritable bazaar of fabrics organized by theme (such as high tension, sweet and sour chic or uniform and couture) in the vendors room. This incredible centerpiece allows you to see first hand the offers of the weavers in a quick and accessible format. The sheer visual impact of is a reminder of the power that Première Vision has in shaping a season.
The fashion team's attention to detail is astounding, their rhetoric is coyly humorous even as it packs an informational punch, and their curation of fabrics quite simply forms a cohesive vision of a season that is both emotionally inspiring and practically actionable.
But our favorite element of Première Vision is hands down The Trend Tasting Seminars presented by the inimitable Sabine Le Chatelier. An hour long presentation includes a twenty minute film using music, images, and words to show the Fashion Team's major influences for the coming season and a three part organization schema to highlight key themes that are then broken down into color harmonies and fabrics for womenswear, menswear and sportswear.
Throughout the day we will present you with what we learned at Première Vision. We certainly hope you will check back!