Posts for May 9th 2008
to elle with it May 9, 2008 3:32 pm >> Elle could be in a pretty pickle if Nina Garcia goes with Marie Claire. The magazine doesn't want to give up sponsorship of Project Runway until after the upcoming fifth season — they've seen an upturn in their main moneymakers, circulation and advertising, since the show became a hit (No wonder they're desperate to do it again with reality show Fashionista).
Apparently, it was assumed that Nina would take the offered editor-at-large position, and Elle has "already sold significant ad inventory against the new season." Essentially, since Harvey Weinstein, whose company owns Project Runway, has expressed strong interest in keeping Nina on board as judge, it would be odd for Elle to sponsor the show but not have a judge — it would definitely lower their profile. What to do, what to do .
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