Posts for May 2nd 2008
behind the scenes May 2, 2008 5:15 pm >> For his Fall 2008 ad campaign, Oscar de la Renta was insistent upon the setting: the Salk Institute for Biological Studies in San Diego. The scientists involved, however, weren't so convinced. According to Alex Bolen, CEO of Oscar de la Renta, their requests to use the location were "politely" turned down three times, with the explanation consisting of "'Look, we're a serious research institute and we don't do these types of things.'"
Undeterred, Oscar called a longtime client, who just happened to be the wife of one of the institute's trustees. She helped facilitate things, and in lieu of a location fee, Oscar made an undisclosed donation to the institute. And that, my friends, is the story of how you will come to see Anja Rubik and Magdalena Frackowiak in Oscar de la Renta, set against a science institute, in your August fashion magazines.
*image: source
the happiest day May 2, 2008 1:33 pm >> Just as Kate Moss' last print campaign for Agent Provocateur, "The 4 Dreams of Miss X," was accompanied by videos, her new AP bridal campaign tells the story of the demise of a bride's "big day" through six serial videos. The first (below), entitled "The Happiest Day of Her Life," is full of kitschy boudoir imagery, but by the sixth episode, Kate will no longer be demure. Each new episode is being released on SHOWstudio, one a day through May 7, if kitschy Kate tickles your fancy.
Bottega Veneta
Yogo Ego