POPSUGAR Fashion News

Greta Gerwig Takes Her Turn in Band of Outsiders' Polaroid Campaign

Justin Fenner — Thu, 25 Apr 2013 12:00:14 PDT

Actress Greta Gerwig is the latest bright young thing to be featured in Band of Outsiders' Polaroid Campaign.

Gerwig posed for the brand's creative director, Scott Sternberg - who recently shot Frank Ocean for the campaign - at the Hollywood Sports Paintball Park in Bellflower, CA, in March. In the photos that have been released so far, Gerwig doesn't get splashed with any paint, but she does look like a lot of fun.

"I love Band of Outsiders. Getting to wear a whole season's worth for the day was a dream," she said. "The shoot felt like an afternoon of playing precocious children in a surreal playground."

Band of Outsiders will post additional shots from the campaign to its Tumblr and Instagram accounts. For now, take a look at the first six here in the gallery.

Photo courtesy of Band of Outsiders

Exclusive: Watch the First Installment of Armani's New Eye-Focused Video Campaign

Justin Fenner — Mon, 22 Apr 2013 06:30:24 PDT

The eyes have it in Giorgio Armani's newest video campaign, Frames of Life, which uses the house's eyeglasses and sunglasses to tell stories about a group of characters from different walks of life.

The first of four black-and-white videos in the series features Luc, a writer whose first book - titled Frames of Happiness - has just been published. His frameless glasses are ever present in the video, which follows him from his home to a local bookstore, where he's delighted to find his work on sale. That one-minute clip went live just this morning on Armani's microsite for the campaign, and three more will make their debuts in the coming weeks.

A look at Luc's video, below.

Robot Rock: Daft Punk Stars in Saint Laurent's Music Project

Justin Fenner — Sat, 13 Apr 2013 20:17:56 PDT

The two masked French gentlemen who make up the iconic band known as Daft Punk are the latest musicians to star in Saint Laurent's Music Project campaign.

The band unveiled details about its upcoming album, Random Access Memories, in a video screened Friday night at Coachella. In it, they, singer Pharrell Williams, and guitarist Nile Rodgers are seen wearing sequined tuxedo jackets - Saint Laurent Black Glitter "Le Smoking" Jackets, in official parlance - created by Hedi Slimane. On Saturday, the house released photos of the duo wearing the jackets and uploaded another video to YouTube that features additional photos of the performers in their sparkly stage wear.

Daft Punk has been working with Saint Laurent since Slimane's debut collection for the house, which was shown last October. The duo created a 15-minute soundtrack for Slimane's Spring 2013 show. They join Marilyn Manson, Courtney Love, and a number of other musicians who've been featured in the Music Project campaign. Take look at Daft Punk's video below and find their ads here in the gallery.

See All the Spring 2013 Campaigns, Right Here

Christina Perez — Thu, 11 Apr 2013 15:11:01 PDT

The Spring 2013 ad campaigns have been taking the Internet by storm for months now - and we've been collecting them all.

Courtney Love Joins Marilyn Manson in Saint Laurent's Latest Campaign

Justin Fenner — Wed, 03 Apr 2013 09:32:18 PDT

Turns out Marilyn Manson isn't the only rock star to appear in the latest Hedi Slimane-lensed campaign for Saint Laurent. The house is continuing to cement its ties with musicians by featuring Manson, Courtney Love, Kim Gordon, and Ariel Winter in its latest series of ads, called Music Project.

Scene magazine editor in chief Peter Davis tweeted what appeared to be a picture of the campaign last Friday, and today Saint Laurent has revealed all of the pictures. The ads, which feature Saint Laurent clothing old and new, will make their print debuts later this month in magazines like the UK's Art Review, France's Volume, and Dazed & Confused Korea.

Manson and company certainly won't be the first musicians to appear in one of the brand's campaigns. In January, the brand's creative director, Hedi Slimane, released a few shots he took of Beck.

A look at the Music Project, here in the gallery.

Model Takeover: Louis Vuitton's Alma Campaign May Be the Beginning of a New Era

Justin Fenner — Tue, 02 Apr 2013 08:21:20 PDT

Louis Vuitton calls its brand-new ad campaign for the iconic Alma bag "Chic on the Bridge" - which is fitting, as the images were shot on bridges in New York, Paris, and Shanghai.

Steven Klein shot the images, which feature models Karlie Kloss, Iris Strubegger, Jac Jagaciak, and Daria Strokous. In each city they pose with a different colored Alma bag: taxicab yellow in New York, French blue in Paris, and lacquer red in Shanghai.

But the beautiful images might be the beginning of a new tide of ads for Vuitton: market sources told WWD that the brand has plans to phase out its Core Values campaigns, which have featured notable figures like Angelina Jolie, Catherine Deneuve, Mikhail Gorbachev, and Keith Richards.

A look at the new ads, here in the gallery.

Adorable Pomeranian Stars in Spring 2013 Campaign For Tous

Justin Fenner — Wed, 27 Mar 2013 12:38:27 PDT

Mario Sorrenti's Spring 2013 campaign for Tous is themed "Bliss" - and what could be more blissful than beautiful jewelry, a room full of hydrangeas, and a cuddly little Pomeranian?

Sorrenti cast the up-and-coming human model Loulou Robert in the campaign, then filled his New York studio with flowers and brought in Tito the Pom - dressed in the brand's jewelry - to play. A feeling of pure bliss is what inspired the brand's latest pastel-colored offering, and Robert and Tito manage to capture that sense of happiness in the campaign.

A look at all the photos from the shoot here in the gallery.

Photo courtesy of Tous.

La Vie en Rose: Karlie Kloss Stars in Moda Operandi's Flower-Filled Spring 2013 Ads

Justin Fenner — Fri, 22 Mar 2013 14:45:05 PDT

Florals? For Spring? Absolutely. In Moda Operandi's Spring 2013 campaign, Karlie Kloss dons some of the season's prettiest flowery pieces, from an array of designers that includes Thom Browne, Rodarte, Suno, and Katie Ermilio, among others.

But photographer Cedric Buchet's dramatic campaign, which is called "La Vie en Rose," doesn't simply feature the flowers on the clothing. Instead, a number of blooms were digitally superimposed over the photos to create a buoyant visual effect. Some of the flowers float over Kloss's lithe figure, while others simply fill whatever room she's in.

A look at the campaign here in the gallery.

Fashion Darling Frank Ocean Now Modeling For Band of Outsiders

Justin Fenner — Wed, 20 Mar 2013 11:00:41 PDT

If his front-row presence at the Fall 2013 shows in Paris wasn't indication enough, it's getting clearer that the industry loves Frank Ocean. Band of Outsiders' Scott Sternberg verified that affection by casting Ocean in the brand's Spring 2013 Polaroid campaign.

Ocean posed for the images in looks from the brand's Spring 2013 collection at the Los Angeles Times building earlier this month. Four of Sternberg's shots were released Wednesday, but the brand plans to unveil a total of 23 images on its Instagram and Tumblr accounts in the coming days.

The singer joins a roster of stars including Michelle Williams, Amy Adams, Jason Schwartzman, and Andrew Garfield, among others, who have posed for the campaign in the past. A look at the first batch here in the gallery.

Photos courtesy of Band of Outsiders.

Because Dogs Make Everything More Fun: Acne Partners With Wegman

Christina Perez — Mon, 18 Mar 2013 09:39:11 PDT

William Wegman, the photographer best known for his surreal images of Weimaraners, has partnered with Acne for a seven-photo "portfolio" starring the elegant pooches. Modeling shoes, hats, and printed suits from the Spring 2013 and Resort 2013 collections, the dogs pose on pedestals and white boxes, their expressionless faces leaving plenty of room for interpretation by the viewer. "I'm a big fan of William Wegman's work, its beauty, witty humor, and intelligence, but also what it says about identity and culture," Acne creative director Jonny Johansson explains of the collaboration. "I always thought it would be interesting to work on a project together. The outcome is beyond all expectation."

Source: Courtesy of Acne.