>> The Emmys Awards, which happened this past Sunday, are "the first awards show after the summer blackout," as one publicist points out, "[so] it's a good opportunity for designers." And yet, Cathy Horyn notes, the recent show "was not a risk-taking red carpet or a particularly fashionable one." (See this year's red carpet looks here.) She continued: "Giorgio Armani and Oscar de la Renta were among the big names represented on the Emmys red carpet tonight, but where were Valentino, Dior and Chanel, to name three labels that actresses typically blurt out?"
WWD executive editor Bridget Foley added: "Most of the women given airtime looked — fill in your adjective: lovely, pretty, accessible. There was so much mass appeal in play that the event presented no more glamorously than your last black-tie wedding. Which is to say the women were attractive — good bodies in nice dresses, quietly festive hair and makeup — but nothing special. Surely anyone who longs for a little fantasy with her celebrity dress-up viewing went to bed unsatisfied, at least in the fashion sense."
Seasoned fashion journalist Merle Ginsberg writes: "Over and over, stylists tell me off the record that the Emmys are 'maybe slightly below B-list' in the Red Carpet sweepstakes." But why is it that? She continues: "The reasons are myriad. August is a tricky fashion time of year: new Spring dresses haven't been shown yet, and last season's Fall dresses are yesterday's news. Also, celebs going to the Emmys have to streamline to stay cool so they avoid a ton of beads and yards of fabrics. Where's the show in that? Especially for a US awards telecast not aired around the globe. The European fashion houses like the rest of the continent refuse to work in August. Plus the most desirable European luxury brands like Chanel, Dior, Versace, and Lanvin wouldn't know Modern Family from The United States of Tara . . . European aesthetes are only interested in TV actresses with overseas style cred, like the fashionista stars of Gossip Girl or Mad Men or Glee, who can create the same excitement as Sex And The City did when it was a TV series."
Ginsberg quotes Marilyn Heston of MHA Media, a firm that helped put Jimmy Choo, Elie Saab, and Reem Acra in the Hollywood rotation, who says "the Emmys attract American designers looking for free advertising, and European brands only for maintenance." And besides, Ginsberg notes: "Clients of stylists Rachel Zoe, or Jen Rade, or Petra Flannery won't be going to the Nokia Theatre. They're strictly Oscar-bound. The biggest stylists can't risk burning bridges. If they call in the best in dresses, jewelry, shoes and bags from fashion's heavy hitters, it's to dress their equally heavy hitter movie stars."
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european aesthetes are only interested in TV actresses with overseas style cred, like the fashionista stars of Gossip Girl or Mad Men or Glee? Don't make me laugh, please.
I'm about as big a Glee fan as you can find, but there's no way that program has overseas style cred. Gossip Girl at least has a significant amount of designer pieces used in their show, and Mad Men of course has fabulous retro fashion, but Glee? Aside from Kurt occasionally name-dropping Marc Jacobs, where are you finding European luxury brands on Glee?
And let's just cut to the chase - TV stars are not as A-list as movie stars and music stars. You'll be hard-pressed to find an A-list, internationally known starlet who is primarily on television as opposed to another media. Who are the Big Wigs at the Emmys? Christina Hendricks, January Jones, Lea Michele - all amazing women, all amazing actresses, but they're not as famous as Angelina Jolie. They're not as glamorous and internationally appealing as Marion Cotillard. TV stars are just not as famous as other stars, and with fame comes the money, publicity, and credibility that allow you to get your hands on a Valentino or Chanel gown, or allow you to get a good enough stylist to know what brands to put you in.
I don't think it's an issue of fame I think LA is a geographically challenged place where fashion is concerned. These actors and actresses work 17 hour days for 6 -8 months out of the year and with their time off they are trying to get feature roles so there really isn't any time vested in researching fashion. Not to mention the likely hood of non existent budgets for proper stylists.
There were so many options not only from Resort 2011 but also Fall 2010 that were perfect for the Emmys. Television actors and actresses need to realize that fashion is indeed an intricate part of the progression of their career. If consistently worn the right dress or the right suit has the potential to cause an influx of publicity that could lead to a global or domestic ad campaign. Thereafter the feature film industry casting agents and directors will come a knockin.
I agree, like I blogged, it was safe and boring. Sad for me, because I prefer TV to movies.
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