>> Fashion's Night Out September 10 will see 250 models scattered around the boroughs of New York City and Arthur Elgort on hand at the 57th Street Dior boutique to photograph any customer who spends at least $2,500, but starting today, the public service announcement Seamless and Unzipped's director Douglas Keeve filmed free of charge will be all over network TV, taxis, and online.  Anna Wintour flips her bob and giggles, Daria Werbowy waves her arms, plus Alexander Wang, Ashley Olsen, and Karlie Kloss all have their two cents. 

Behind-the-scenes: