Vogue Touts Its Certainty in New York Times
by | December 8, 2008 11:10 am
>> With all the hoopla last week about whether Anna Wintour was being ousted from Vogue or not, added on to the magazine's declining empire and ad numbers, the Vogue brand has got to be feeling a little defensive. Defensive enough to run a colorful two-page ad spread in yesterday's New York Times Sunday Styles section reading "With so much uncertainty, one thing is certain: Vogue," followed by a list of statistics placing the magazine above their competitors in terms of total readers, influencing consumer spending, and ad sales? It's likely that the ad was actually referring to the current market as "uncertain," not its own brand, but in light of recent events, it's quite the double entendre.
Paul Smith
Tabitha