>> Ever the trailblazers, Viktor Horsting and Rolf Snoeren took a page out of their Fall 2008 Viktor & Rolf collection and just said NO! to showing on a runway for Spring 2009.

Instead, they'll be presenting the showcase online on their web site Oct. 2 as "an actual show filmed in the Grand Salon of our virtual house."  Guests will be granted backstage access to watch the designers do last-minute fittings on the "Funny Face"-titled collection, and can also view the models have hair and makeup done — "It is a take on what a fashion show might be in the future."

The decision could be due to their transition into new ownership — or could it really be a move into the future?
*image: source