Ralph Lauren looked to Dust Bowl era workers—"the farmer, the cowboy, the pioneer woman" according to the show notes—for his spring 2010 collection.
As one can imagine, the theme translated loosely into a whole lot of denim—all mashed up in a variety of color washes and levels of destruction. Lauren showed destroyed denim boyfriend trousers paired with workwear shirts, menswear vests and newsboy hats; pinstriped three piece suites with T-strap Spectator pumps; and Holly Hobbie housewife dresses with tight bodices and flared skirts.
For evening there were sequined nightshirts and low-waisted flapper-style dresses. Perhaps a little harder to sell was a silver gown made to look like a pair of overalls. That said, Lauren's message was overall optimistic and a celebration of what is uniquely American.