Rich & Skinny Jeans Goes E-Commerce

by coutorture 0

If you haven't visited the Rich & Skinny Jeans website, prepare yourself for quite the interactive denim experience--when we first visited, it reminded us of the Nudie Jeans website; both attempt a Sims-like shopping experience in an effort to display the jeans properly and make the whole thing kind of fun for shoppers. It sure isn't Net-a-Porter but it's interesting in its own way. Between Facebook and Myspace add-ons, a video narrative called "Lifestyles Of The Rich & Skinny", and blog and music components, it is safe to say that Rich & Skinny endorses the interactive experience wholeheartedly. The team behind this new site starts with Rich & Skinny founders Michael Glasser and Joie Rucker, who founded Seven For All Mankind and Joie Jeans respectively, and also includes multimedia agency iNDELIBLE. Check out the new site, right here.