>> Following the departure of longtime W creative director Dennis Freedman comes the exit of Edward Leida, the magazine's design director and a 25-year veteran of Fairchild Publications. Leida will continue to operate his own firm, Edward Leida Design, through which he has worked on projects for Dolce & Gabbana, Celine, and the New York Times.
But it seems that as the magazine loses one editor, it's gaining another. WWD reports that Lynn Hirschberg has left her post as editor-at-large of the New York Times Sunday Magazine and T, presumably to join W in an entertainment director role. W has been without a full-time entertainment editor since last June, and Hirschberg's skills at celebrity wrangling and interviewing would mesh well with Tonchi's vision for the magazine, which includes landing bigger and more timely cover stars.