Retail Happenings: Inside Inven.tory's SoHo Store

Less than a year after opening their acclaimed Nolita boutique, the three fashion folks behind Inven.tory have gone and done it again--only this time the space is warehouse-sized. With the same retail concept in mind, to sell emerging brands at wholesale prices, Inven.tory makes it that much easier for independent brands to sell overstock, samples, and one-offs without resorting to Century 21 standards. After a successful Cheap Monday pop-up event to kick things off, the new shop is now fully stocked and open for business. A look in the new space in the gallery below.