"Pornographic" Calvin Klein Jeans Billboard Replaced, Doutzen Kroes Celebrates

Tue, 06/23/09 — 03:01:33 PM

>> Calvin Klein — no stranger to pornographic epithets when it comes to their advertising — stirred up a little scandal last week when a still from the steamy Spring 2009 Calvin Klein Jeans commercial shot by Steven Meisel — which has been banned from US television — appeared on a Soho billboard in New York.

The image depicts what could be interpreted as a threesome — but Francisco Costa didn't see anything wrong with it last week at the CFDA Awards: “Please! It’s so, like, old news. Don’t you think we should be a little ashamed for even having to discuss? I mean, it’s great for us. So if you want to talk about it, let’s talk about it. But there was no intention of making that controversial . . . It’s New York City! It’s the 21st century! Honey, we have to move on!"

Calvin Klein menswear designer Italo Zucchelli, too, agreed: "It's my favorite campaign ever!" But it appears that the two designers don't have the final word on their billboards: Yesterday, the image was replaced with a shot of Doutzen Kroes in a red bikini.  At least one person was happy with the change — Doutzen went by the new billboard last night, took a picture of herself jumping in front of it, and posted it on Twitter: "BELIEVE IT!!!!!"

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