If you've ever bought a trendy wallet, purse, or datebook then you know the embarrassment you can feel when you realize your indulgent purchase has just gone stale. That feeling can crawl up on you in an instant, and because it's happened to us before, we're strictly business when it comes to these personal effects. Sure, we've more fashionable evening purses and beach bags in our wardrobe but as far as every day staples go--we think classic is key. To that end, Smythson is the company that embodies this notion. Often residing on the same block or in the same airport terminal as Bally, Burberry, and the like, it's a high fashion brand without the high fashion twists and turns. The perfect place to pick up gifts (the holidays are near!) or staples for your purse.