The former banker and Cambridge graduate, Osman Yousefzada, showed his second collection for A/W 08 in this London Fashion Week. Yousefzada typically embraces his own cultural lineage and the multiculturalism in his home of London to fuel an ever-globally minded label. His pieces, in other words, are always pulled for the 'global trend' stories in American magazines, though his designs do not necessarily highlight the specific cultural prominence dictated by them. Yousefzada is one who naturally sees the world from a diverse perspective and his designs, therefore, organically reflect that dynamic. This season, Yousefzada references Japan (embroidery) and India (color) while giving a slight nod to western costume (Spanish bullfighters).