Matthew Williamson Joins the H&M Collection Brigade
by | November 25, 2008 11:25 am
>> Now that he's passed the baton at Emilio Pucci, leaving himself more time to focus on his eponymous line, Matthew Williamson's first order of business? To design a capsule collection for H&M, the first range of which will arrive in stores April 23, followed by Summer pieces mid-May.
In the past, all of H&M designer collections — Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, and most recently Comme des Garcons — have all been launched annually in early November. It makes sense that with Matthew Williamson's resort-bright, print-happy aesthetic, the collection would fare better for Summer, but if the old patterns hold true, and we're lucky, there will be another designer collection in November, which means H&M is trying harder to keep up with Topshop and Target.
JoJo Maman
Orlando Orlandini