For fall and holiday, Lucky Brand is turning to its artisan roots. We just received a press release for Lucky Brand's fall and holiday ad campaign and, as often as we dismiss these efforts because we know the news will turn up in a million places on the same day, we felt like this endeavor was something pretty neat for the brand. Lucky Brand has found an eclectic group of interesting artists and creative people, with the help of Gen Art, to feature in their upcoming campaign. They said of the campaign, "Lucky Brand has always been inspired by the idea of serendipity and possibility. The possibility that you can pursue your passions, and, with a little luck thrown in, live your dream. The artisans we feature in our campaign inspire us because they are following their passions, often times despite hardship. We find, in general, the people who wear our brand are a soulful bunch. The company itself is an eclectic, soulful, group who doubles as employees by day and musicians or artists by night." Which we think is really sweet and should, no doubt, give the brand some special attention this season. The handful of other companies who have employed similar tactics, like Uniqlo or Nike, have, as far as we can tell, been successful with their campaigns. Showing models who are attractive for their moral fiber and extracurricular efforts always, as we know, strikes a chord with the consumer. The first glance at the campaign, shown left, and below, our roundup of some current Lucky Brand duds we'd put our stamp on.
Aug 19 2008