What better way to celebrate a new store than with a glittering cocktail party? After renovating its flagship on Rome's Via Condotti, Max Mara reopened its doors last week and gave an intimate gathering of guests a look inside. The new store includes pieces from Max Mara's Sportmax and Weekend lines and has dedicated areas for bags, shoes, and clothing.
A range of boldfaced names, including actress Katy Saunders (at left), Lauren Remington Platt, Byrdie Bell, Ginevra Elkann, and Cody Horn, attended the party. A glimpse at the evening in the exclusive video below.


