New sections of the La Garconne e-commerce site have been added, just in time for fall. The new horizontal menu at the bottom of the front page called Le Magazine is comprised of four editorial sections. "Moods & Trends", as you might have guessed, is a series of trend reports which call up La Garconne product as evidence. "Garconne We Love", is a 'lifestyle' kind of section where a starlet or 'style icon' is made into a girly collage, complete with like minded products. The grammatically curious "Designer We Love" pulls up a brand page easily enough but in this space the page is enhanced with images and interviews, and "Editorial", shows photo spreads which pull together new items in an atmosphere that says 'this is who we are'. So, for the first editorial from La Garconne we got exactly what we were asking for. Namely, a sinewy, pale skinned model, lounging on plush bedding, bathed in white sunlight, donning Mayle purses, Acne jeans, and Sigerson Morrison flats. We're curious how many bells and whistles La Garconne can add to its front page before it's less minimalist gamine and more, well, Net-a-Porter.
Aug 14 2008