LVMH Funding Gareth Pugh's Shows

by POPSUGAR Fashion News 0

>> Gareth Pugh and the good people at LVMH may deny that Pugh hasn't been welcomed into the luxury group fold just yet, but there's definitely something going on between them.  LVMH is financing Pugh's shows and keeping close watch on him for a future appointment or partnership — Dior Homme seem to be the suggestion.

"We’ve been helping with his shows. That’s what we always do, support new talent,” according to Bernard Arnault, chairman of LVMH. "He’s an interesting designer, and it’s good to support him. Don’t ask me for the exact amount. But LVMH does that with many talented people."

The sum extended for Pugh's menswear show on Sunday is said to be a low, five figure sum, and sources say that Pugh has met with executives at LVMH headquarters.  Karl Lagerfeld, who is creative director at LVMH-owned Fendi, is said to have advanced Pugh's candidacy for Dior Homme.
*image: source