Karlie Kloss in Moda Operandi Spring 2013 Ads | Pictures

Florals? For Spring? Absolutely. In Moda Operandi's Spring 2013 campaign, Karlie Kloss dons some of the season's prettiest flowery pieces, from an array of designers that includes Thom Browne, Rodarte, Suno, and Katie Ermilio, among others.

But photographer Cedric Buchet's dramatic campaign, which is called "La Vie en Rose," doesn't simply feature the flowers on the clothing. Instead, a number of blooms were digitally superimposed over the photos to create a buoyant visual effect. Some of the flowers float over Kloss's lithe figure, while others simply fill whatever room she's in.

A look at the campaign here in the gallery.