Karl Lagerfeld's Affordable Masstige Line Said to Be Coming to Macy's; Matthew Williamson Signed Up, Too

by POPSUGAR Fashion News 0

>> Macy's announced last month that it was getting on the limited-edition discount designer collection bandwagon, beginning with London designer Kinder Aggugini in February. The Aggugini collaboration is expected to be the first in a string of collaborations, and will go on sale for two months before the next one is announced — which Fashionista reports will be a line by Matthew Williamson for the retailer.

It sounds like Karl Lagerfeld, who kicked off the inaugural H&M designer collection, may be third up for Macy's. Unbeige reports: "We hear that the national retailer has inked a deal with the Karl Lagerfeld brand, owned by private equity firm Apax Partners, for an affordably priced ready-to-wear line that will range from jeans to gowns. The new line, slated to launch with a collection for Fall 2011, is also expected to include a major online component, with e-commerce as a key distribution channel."

Apax has previously brokered the currently-in-place exclusive distribution agreement between Macy’s and Tommy Hilfiger for his men’s and women’s sportswear, and Lagerfeld announced back in September that he was working on a new "masstige" ready-to-wear collection. At the time of the announcement, negotiations were under way for production and distribution for the line, but no deals had been signed.