by POPSUGAR Fashion News 0

>> Bruno wasn't the only one pulling antics during Paris Fashion Week — Karl Lagerfeld and Harper's Bazaar creative director Stephen Gan had a few tricks up their sleeves as well.

During the Fall 2008 season, the designer and editor remarked at how many unfamiliar names were on the Paris Fashion Week schedule.  "There was Fifi this and Foufou that," Gan explained — so for Spring 2009, they added a fictitious label to the Paris Fashion Week List — Poupou Lapin.  They gave the label a design brief, a gimmick in the form of a fur bikini, and started putting the word out that Poupou was "the one to watch." They even invented a more affordable line for the label: Poupou Lapin-au-Chocolat.

Apparently, "a certain number of people" fell for the story — and when Stephen mentioned the Poupou show to "a certain editor famed for being at the leading edge of every trend," she stamped her foot and replied, "Damn! I just threw that invitation out!”  Silly.
*image: source