Last season it was a country house in Vermont, and for spring 2010 Karl Lagerfeld is packing up his model crew—Claudia Schiffer, Freja Beha Erichsen and Baptiste Giabiconi—and headed to South America to shoot the next Chanel advertising campaign.

Lagerfeld told Women's Wear Daily he has never visited the continent before. "I'm not a tourist. I only go to places if I have a professional reason." Never wasting a moment, the industrious designer will also be working on a book about architecture in Argentina. [WWD]