Jourdan Dunn's Rag & Bone DIY Campaign | Pictures Fall 2012

No makeup, no stylist, no professional photographer: that's the beauty of Rag & Bone's DIY Project, which recently enlisted Jourdan Dunn to shoot pictures of herself wearing the brand's jeans.

Armed with a digital camera, Dunn nodded to Rag & Bone's British roots and American spirit by taking some of the pictures in London and others in New York. Several shots prominently feature Dunn's backside, which she attributes to some of her cheeky friends.

"I had just moved into my new apartment in London and was hanging artwork that I'd recently purchased and, as I'm not the most handy person in the world, the process was really amusing," she said. "My friends kept telling me how great my bum looked in my Rag & Bone jeans so I put on a show."

Dunn joins a long list of models who have photographed themselves for the DIY Project, including Miranda Kerr, Karolina Kurkova, Candice Swanepoel, and Hanneli Mustaparta. A look at Dunn's self-portraits for the Fall 2012 campaign here, in the gallery.

Photos via Rag & Bone.