Jessica Stam Goes All Smoke and No Mirrors for Fendi's Fall 2009 Campaign

>> Although there are still a few major Fall 2009 campaign casts to be revealed — Lanvin and Christian Dior among them — it seems that generally, Jessica Stam is moving away from fashion and more into those well-paying beauty campaigns this season: Already, she's got a Nina Ricci fragrance ad and a Dior Beauty campaign under her belt. But don't count her out just yet — she helms Karl Lagerfeld's Fendi campaign, photographed by the man himself, all wafting smoke and mysterious man — most likely Baptiste Giabiconi — in the background.