French handbag designer Jerome Dreyfuss launches his first stateside boutique in Soho one month before the opening of his wife's Isabel Marant store next door. In designing the space Dreyfuss kept many of the original interiors in the Broome Street storefront — some floor and ceiling tiles are a century old — and added modernist touches in the form of sleek cabin-like shelving and Ron Arad modular couches purchased from the Museum of Modern Art.

As for the obsession-worthy merchandise, you can expect slouchy, effortlessly cool handbags in exotic skins and vibrant hues for Spring, with exclusive product offerings being introduced specifically for the New York store. Click below for images of the boutique and the complete Spring 2010 collection.