>> First Lady Michelle Obama — soon to be Vogue cover girl, most likely shot by Annie Leibovitz — has been in position for a day and already made a couple of careers: those of Isabel Toledo and Jason Wu, who are now household names.

Both designers' looks were special-ordered through Chicago boutique owner Ikram Goldman, who is expected the advise the First Lady over the next four years — she also helped with Obama's choice of Jimmy Choo shoes and Loree Rodkin jewelry — and neither Wu nor Toledo were told their designs were for the inauguration.  The two designers were on The Today Show this morning, talking color choice, fabric choice, and how they were "awestruck," in the words of Jason.  And that's not even to mention how all of this will impact their sales — a Spring version of Toledo's dress will hit Barneys in March, retailing for $1,500.