>> Although designer couple — and recent editorial favorite — Christina and Swaim Hutson were recently in the running for the 2008 CFDA/Vogue Fashion Fund, all the attention couldn't save their menswear-based label, Obedient Sons & Daughters.
Their majority investor wasn't able to provide enough capital to support the necessary growth, so the Hutsons decided to shutter the brand and go a different route. “For the last year, we have continuously fought to maintain daily operations and have exhausted all alternatives and at this point we need to move on,” said Swaim Hutson.
Instead, they are currently designing an independently-owned venture for Fall 2009 — not the only new endeavor for the couple, who are expecting their second child — with a show during New York Fashion Week. The name will be revealed when invitations go out. “This is a huge risk for us, but we feel that it takes us in the right direction,” said Christina. “We are extremely passionate about what we do and truly look forward to our new focus.” The new label will feature men's and womenswear like Obedient Sons & Daughters, but is reportedly not a revision of their former collection.