>> Gareth Pugh has been edging towards the more commercial for a few seasons now, but now it sounds like he's fully come to terms with the idea. "If you as a fashion designer, you do shows but you don’t sell, it kind of becomes a bit of a vanity project," he recently said. "You know that’s kind of how I started and that’s how I got going but kind of a more mature point of view it needs to obviously translate into things that sell and that’s a new challenge for me. The two need each other, business and creativity. It’s a weird mix but you need to have that balance, I think, now. Or I need to have that balance now, so I’ve made my peace with that."
Peace made, Pugh is putting the idea into motion: MAC, which he has collaborated with in the past on runway makeup, just announced that it will globally launch a full-scale makeup collection with the designer come November. The range is expected to include multiple color products and accessories in "special packaging."