First Look at Hussein Chalayan's Urban Motility Line for Puma
by | August 19, 2009 2:49 pm
>> Hussein Chalayan, who joined Puma as creative director in February 2008, marking the first long-term partnership between fashion designer and major sports label, has released a preview of his first work for the brand — for Spring 2010, hitting stores next February — under the "fashion sportswear" label Urban Motility.
The collection is primarily black on black spiked with bright colors, reports WWD, and contrasts matte against glossy. “Urban Mobility is a considered balance between Puma’s technical excellence and my narrative approach to design,” Chalayan explained. A jacket has internal compartments in different sizes to eliminate the need for a bag, pants with a removeable pocket "ease the stress of emptying pockets in a hurry during security control at the airport." Another long outerwear piece in parachute silk can be worn as a dress or a jacket; pants zip at the lower legs, allowing for a switch from skinny to fuller legs, and footwear features elevated wedge heels. Prices range $50 for a t-shirt to $353 for outerwear.
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Miriam Ocariz