Fashion's Night Out—the Vogue-approved, worldwide shopping event—is officially scheduled for a second installment, kicking off New York Fashion Week on September 10. Last year, crowds lined up for in-store promotions and special guest appearances, with designers and Voguettes (even Anna!) sporting the evening's official tee.
Come September it might be a little easier to get your hands on Fashion's Night Out gear. Branded merchandise (short-sleeved t-shirts, long-sleeved t-shirts, tanks, and hoodies—all printed with an abstracted cityscape) will be available at participating retailers. For stores interested in selling the limited-edition collection, orders must be placed by April 30 at firstname.lastname@example.org.
And don't forget, the making of FNO will be the subject of an hour-long special on CBS at 8 p.m. on Sept. 15.
Source: Patrick Demarchelier