Donna Karan—with the help of Kelly Cutrone and creative agency, All Day Everyday—is launching a short film to promote the designer's Eldridge bag, which can be worn in multiple ways. In the film, actress Christina Ricci is directed by Jake Sumner, son of Sting and Trudie Styler, in the Soho Grand Hotel and filmed "primping, dancing, spying and lounging in various stages of dress and undress."

A second short is also currently in production for DKNY's Cozy sweater, presumably to go along with the recently released iPhone application. Kai Rogan directed the DKNY film, which features 14 models wearing the multifunctional knitwear in a variety of ways while marching through New York city to the Yeah Yeah Yeahs' "Heads Will Roll".