Colette, the French boutique that seems only a faraway mirage to New Yorkers without vacation time, is opening a pop-up at the beginning of Fall. For a month starting on September 5th, Colette will 'pop up' on 54th street much to the chagrin of it's new neighbor, The Gap. We're curious what will come of the temporary destination du jour, that is, it's not as if Colette as an aesthetic concept, isn't at least somewhat represented by way of other boutiques in New York. At the very least New Yorkers have learned to find the brands elsewhere and so we're just slightly curious whether having it all in one place will really bring chicsters to its doors, especially when it's only open for a month. As New Yorkers know, after all, it's common to stay below fourteenth street (or above 34th, or on the other side of the bridge, etc.) in the span of four short weeks. New Yorkers are busy, and, with the exception of Trader Joe's, we don't like lines. Call us skeptics but something about the location, its short opening, and the customer base, is keeping us curious of the results. Or perhaps it's just the significance that has us concerned.
Jun 24 2008