Chanel's "Insane" Mobile (Ad) Art

by POPSUGAR Fashion News 0

>> Zaha Hadid's 7,500-square-foot ad for Chanel is now open in Central Park and ready for business.  The Mobile Art pavilion, which houses 20 artists' tributes to the classic 2.55 quilted and chain-strapped Chanel bag, required Chanel to ship 51 containers, donate a sum in the "low seven figures" to the Central Park Conservancy, and pay a city "use fee" of $400,000 all to get it in place. 

Tickets are free, but is it worth a visit? "No doubt," says Izzy Grinspan of Racked, who visited the exhibit this morning. "It's so much more insane than we could ever have dreamed."

If a visit is not an option, The Cut has a video tour with your name all over it.
*image: source