Caroline Issa, Virginie Mouzat in J.Crew's Fall 2012 Ads

J.Crew eschewed models for very glamorous real people like Tank magazine fashion director Caroline Issa and Le Figaro deputy editor Virginie Mouzat for its Fall 2012 campaign. The ads include written messages directed at people who "recognize quality and appreciate the small details in life," according to a spokesman for the retailer. Issa's ad, for example, says, "You speak softly and carry a loud bag," while Mouzat's says, "You have a passion for Italian shoes and spaghetti westerns." All the images end with the line "We know you're out there," which is intended to let costumers know that J.Crew is committed to providing them with well-made products.

The women's ads, which launched on J.Crew's website Thursday, highlight shoes and handbags. Get a look at all the products — and the women who love them — here in the gallery.

Photos courtesy of J.Crew