Carine and Co. to Give Prada Boutiques a Stylist's Touch

Thu, 02/12/09 — 12:20:13 AM

>> Out of all the Fashion Week players — designers, models, makeup artists, hairstylists — it's thought that stylists may be hit the hardest, because they are viewed as the most dispensable.  "I’ve seen three to four of my designers that worked with stylists last year drop the stylist altogether because they think they can do it themselves, whereas they can’t DJ or model themselves," show producer Kelly Cutrone of People's Revolution noted.  Leave it to Prada to pick up the slack — or maybe not — they've enlisted four major stylists who are likely doing just fine on their own for a new project dubbed "The Iconoclasts."

The top image-makers have been asked to make over a Prada boutique and interpret the brand's cropped and crinkled Spring 2009 collection in each of the four major fashion cities — New York, London, Milan, and Paris — as the city holds its Fashion Week.  W's fashion director Alex White kicks off the project in the Soho boutique Friday, followed by Love's Katie Grand working the Old Bond Street boutique in London the same day, Olivier Rizzo shaping Milan’s Via Montenapoleone store on Feb. 25, and Carine Roitfeld finishing out the set on the Avenue Montaigne in Paris March 5.  Good news for those not making the Fashion Month haul — the whole thing will be documented on Prada.com for all to see. 
*image: source

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