If David Sims's print ads for Alexander McQueen's Fall 2012 collection weren't colorful enough, his psychedelic campaign video certainly is. The two-minute clip primarily features a repeated loop of model Suvi Koponen removing the collection's metallic visors from her face, while neon-colored clouds of light swaddle her figure. Incidentally, those visors — which are billed as representing the "beautiful future" the Fall collection evokes — will retail for $475 when they reach Alexander McQueen stores and its website this Fall. A look at the video below.
View Transcript »
You Might Also Like