ASOS Goes Collab Mad With Louise Gray, Fred Flare And Markus Lupfer
This morning we caught up with Dazed Digital and learned about an economically sound collaboration happening across the pond. British e-retailer ASOS teamed up with stylist Richard Sloan on a range, called HIT, inspired by Fashion Week freebies. To kick things off Sloan enlisted the help of Louise Gray, Fred Flare and Markus Lupfer who each created goody-bag items for the collection. Gray created friendship brooches, of which there are only 100, while Fred Flare created neon packing tape and Markus Lupfur glow-in-the-dark underwear. Check them all out by clicking on the title link above.