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by POPSUGAR Fashion News 0

>> The Row Launches Website, E-Commerce to Come —The severe dearth of information related to The Row seems to be coming to a halt — in addition to staging their first runway presentation this upcoming New York Fashion Week, Mary-Kate and Ashley Olsen just launched a website for the line, TheRow.com, complete with lookbooks for Spring 2010 and Pre-Fall 2010 and backgrounds drawn from fabrics used in their collections. Coming up next? E-commerce, to coincide with the line's Fall 2010 delivery in late Summer. And the impetus for the sudden change? According to Ashley, "I have to admit we’re not that tech-savvy, but we’re constantly learning and discovering new things on the Web. I check Style.com to look at the collections and love to poke around some of the other fashion blogs to see what’s going on." [Style.com]