>> Suzy Menkes Highlights Why Fashion Brands Are Afraid of the Internet —Suzy Menkes spoke in a video presented yesterday along with the PREMIUM Exhibitions fashion blogger panel in Berlin, providing some insight into why the Internet is so "terrifying" for brands: "I think with big fashion brands it's all about control. They have done so much over the years and sometimes it's a hundred years to build up this whole image of themselves and being in control of everything — chosing the pages in the magazine where they're going to go, what they're going to be adjacent to, where they're going to put up their ads in a city, you know, micromanaging this. And then, along comes Twitter, and all of a sudden someone walks out of a . . . what shall we say . . . Louis Vuitton show and says, 'That show sucked. I hated it, and I've always hated Louis Vuitton.' You know, just a completely banal, stupid comment. But that can go viral and other people can answer this . . . suddenly you're faced with 3 million people saying negative things. It's really terrifying for these brand managers." [@naominevitt]
by | January 21, 2010 11:59 am
Yogo Ego
Juicy Couture
2 Comments Post a Comment
They are just the old school who are hanging on to "old money" carved in stone ideas.
The future is online and unless they wise up, brands like Married to the MOB are going to be the future of mainstream fashion. Precisely for how they EVOLVE with us.
who in there right mind said that LV sucks! Marc Jacobs is amazing!!
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