Mon, 11/16/09 — 05:37:49 PM

>> Wintour Hires Obama Online Campaign Masterminds for Vogue.com —Last week, it came out that Elle pulled ahead of Vogue this year in terms of ad pages — 2,100 to 1,990, respectively — which Vogue SVP and publishing director Tom Florio chalked up to his reluctance to "heavily discount and use our editors to sell ad pages. What we saw happen this year, which we haven’t seen in a while, is the discounts were approaching 70 percent. Some of the deals that were being done were just crazy." This week, meanwhile, Anna Wintour is continuing to beef up Vogue's web presence — a spokesman confirmed that Blue State Digital, which masterminded Barack Obama's online campaign, has been hired to work on Vogue.com business and editorial sides, focusing on reader and subscriber outreach. [WWD, Jezebel]

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Thu, 11/19/2009 - 5:22am

Bonjour

We sould love to give you a wiew into the Borcher univers this month. Therefor we are kindly asking for an email where we can send the newsletter november 2009 to.

I wish you a splendid and creative day.

Mademoiselle Borcher

BORCHER
+45 2060026
www.borcher.net
info@borcher.net


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