>> Comings and Goings: Layoffs at W, Julia Frakes Signed at Next —W editorial director Patrick McCarthy vowed that the magazine wouldn't be cutting its twelve-month run in half, but the same doesn't go for his staff: features director James Reginato, who has been working with W since the early nineties, has left the magazine; more layoffs are expected next week.  Next Model Management, meanwhile, is starting to carve out a fashion blogger portfolio — they signed Fashion Toast's Rumi Neely to their LA branch in April, and just announced representation of BunnyBISOUS's Julia Frakes in New York. [FWD, Next]