Olsens Have The Row Eyewear in the Works

Tue, 10/13/09 — 04:55:43 PM

>> Mary-Kate and Ashley Olsen continue to pick up speed on their no-Olsen-name-attached luxury line, The Row.  Next Spring, they're launching four distinct eyewear silhouettes in collaboration with Linda Farrow; no footwear or handbags yet — they have their "hands full" already, they told WWD.

The styles, priced from $325-$390, include aviators, vintage-inspired shades with brow-line rims, oversized square-framed sunnies, and one sixties-style round pair — similar to the shape Mary-Kate often favors. "We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley said. “We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time.”


posted by Alex.Emerson
Tue, 10/13/2009 - 5:29pm

Aside from the horn-rimmed one, they all look like glasses the olsens
have worn frequently in the past, especially those round Lennon ones
MK always wears. And aren't there enough aviators in the world already?
I guess you could say that about sunglasses in general, that everything
concievable has been done, but I was expecting something maybe a
little more innovative. Those plastic square frames could have come
from Target.


posted by
Wed, 10/14/2009 - 10:40am

I agree with the above noter, the glasses look as if they could be at Target. I am not impressed.


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