>> Paris Fashion Week kicked off today, and guests are currently filtering into the Palais de Tokyo for Gareth Pugh's second outing at Paris Fashion Week — and his second major runway show in the city (last time around, he only did a video presentation).  Sounds like he's foraying into hosting celebrities in his front row for the first time — Rihanna already arrived, wearing one of his striped LBDs, with Ellen von Unwerth, and Adrian Grenier and Michael Stipe have also been spotted.  Daphne Guinness, Pugh's backer Michele Lamy and her husband Rick Owens, and Mario Testino all also in attendance.

Word from backstage is hair is being over to block the eyebrows, more details to come as the show starts momentarily.

Update 1: Karlie Kloss opens. [Next Models NYC Twitter]

Update 2: Terrence Koh held up the show, arrives just as the lights go down. [Styledotcom Twitter, JCReport Twitter]

Update 3: Gareth takes his usual black and white palette all gray this season with "long leather looks." [Business of Fashion Twitter, Hilary Alexander Twitter]

Update 4: Blocked out brows airbrushed gray, metal nail polish, hoods, and plumed headdresses at the show. [Victor C Twitter, Business of Fashion Twitter, The Moment Twitter]

Update 5: The show ended to the Cranberries' "Zombie." [Glamour Fashion Twitter]

Update 6: A number of viewers calling the collection "soft" . . . even "romantic." [Showstudio Twitter, Hilary Alexander Twitter, Octavian Coifan Twitter]

Update 7: Both menswear and womenswear were shown, editors and buyers are supposedly already reacting positively. [Another Magazine Twitter, Business of Fashion Twitter]

Update 8: Rihanna headed backstage afterward to congratulate the designer, and mentions that she loves Steven Klein (who she recently worked with on a Vogue Italia couture shoot). Mario Testino says he loves all the menswear, and Daphne Guinness loves it all. [Business of Fashion Twitter, Another Magazine Twitter]

Update 9: Gareth apparently explored an androgynous look this season, and the models had gray hair, faces, and bodies. [Booth Moore Twitter, Keri B Twitter, Tiffany J Twitter]