>> Kate Betts Suggests the Answer for Ailing Fashion Magazines: Publish Less Often — You know it's bad when top editors willingly suggest that they should be doing less in print. Kate Betts, editor of Time Style & Design, which comes out six times a year, says of the Web-induced acceleration of coverage pace: "If I'm going to a fashion show, I think about how I'm going to cover it on many levels. Now, you have to think what could be a video interview, what could be a Time interview. It is kind of exhausting, and every season, it's amped up even more. It's almost too much information. Maybe fashion magazines should only come out twice a year." [Adweek]
by | September 1, 2009 4:20 pm
Style Tonic
Miriam Ocariz
3 Comments Post a Comment
Nope, no good. As Rachel Zoe says, "I'd Die" if magazines came out only twice a year. Reading a new magazine is essentially the highlight of my month. That kind of withdrawal would be detrimental to my health. Okay, that's a little much, but you know what I mean.
What is she? Crazy? No wonder she didn't last in Bazaar!
Kate Betts is a smart editor and she knows what she is talking about. she innovated a new concept at Time Magazine, making fashion more interesting, including Art and Design world in the whole creative scene. I trust her opinion and I believe that less publishing will contribute to great blogs like this one !
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