Tue, 06/09/09 — 11:52:32 AM

>> INSIDER WIRE —Despite reports to the contrary, Emma Cook is not shuttering her label. Instead of showing in February, she had "a really big, long, hard think" and "decided to focus on making my clothes more affordable from now on. I spent the season working out ways to halve my retail prices, working with new suppliers, things like that, and dropping the show." She aims to keep her dresses in the £200-300 range; Her spokesman told Grazia that Emma will be looking at her archive, re-issuing some key pieces, and continuing to collaborate with Topshop. [Independent UK, Grazia]

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fashionologie is the musings of a twenty-something American girl who wishes she could have a Freaky Friday incident and switch bodies with Phoebe Philo.

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