Net-a-Porter's The Outnet Opens To Disappointment

Thu, 04/16/09 — 02:45:06 PM

>> After a little confusion yesterday about when it would launch, Net-a-Porter's new designer outlet site The Outnet finally got up and running at around 3 am this morning.  The first customer was a Londoner who scored a pair of Christian Louboutin pumps for forty percent off, and since the site has been visited by legions checking out the goods — a number of items are already sold out.

So what has been the first impression?  The consensus seems to be disappointment.  A commenter on Racked notes, "[Net-a-Porter] addicts will recognize all of this merch as leftover from last seasons' sales, despite their claim that there would be new stuff on the site!! Plus, there are no small sizes in anything. Very disappointed."

A chorus of commenters on Fashionista echo the sentiment. "I was a bit disappointed. All the cute items were not in my size." Another saw the site as a displacement of the Net-a-Porter sale section: "The site is very disappointing, especially the prices. All the old stock that failed to sell isn't any cheaper than when it was listed in the sale section of Net-a-Porter. At least then it was all on one site."  And still another was frustrated with the prices: "How come there are some things marked down by only 30% on an outlet site? That are over a year old? Ridiculous."

Granted, the "Flash Sales" section of the site, which is more sample sale-style, has not yet launched.  The first Pop-Up sale, which features a group of Spring dresses marked down 80 percent for only 72 hours, starts in a little over a week; and the first Going, Going, Gone sale on May 1 features the Chloe Saskia tote.  The idea for the latter, which runs for a very short time, is for you to chose a price to pay for the bag — the sale starts with the bag at original price, which then drops until the stock is sold out, allowing you either to score a deal or miss out on the goods, depending on the price you chose and how fast the bag goes.

posted by
Fri, 04/17/2009 - 5:40pm

i saw a tibi dress there that i got on sale a year ago for 100$ less than the outnet is charging


posted by
Sat, 04/18/2009 - 12:40am

i was so excited for this site to launch and it was a total disappointment. you can find better end of season sales easily.


posted by
Thu, 04/23/2009 - 2:43am

i have been an adict of net-a-porter for a very long time now, and adored their sale section, however i soon came to realise they may do exactly what they did and launch a site soley for their sales...but to me this is so much more than dissapointing as i used to search and scan sales but also compare to the non sale sector, and in many a case would purchase something from the non sale sector, as it would be say only few extra popunds or so for something more in season, (or at least that fitted me)..so from a business point of view they have cut their nose to spite their face, as they say, if there are lots of girls who used the site as i did, net-a-porter are going to be out of pocket, as i every time i went on their site i would be guarnteed i would make at leat one purchase...now i go onto outnet, and i know i am not going to get anything decent as all the sizes are sold out or the nicer stuff is gone just like that, and i also believe that there will be people buying their stuff off outnet, to sell on ebay and such as the like for double its price whatever its size or design.......Mmmmmm...I am very uptight about it ..oh and i feel blown out of the water as , i felt like i had my own personnal identity going on with net a porter, now outnet has come out evry magazine has advertised all the bargains and caught on to my game!!!! not nice.....


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