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by POPSUGAR Fashion News 0

>> ON THE CAMPAIGN TRAIL —We've seen bits and pieces of Matthew Williamson's H&M line — and here's a video interview with him talking about the collection — but now we've got a glimpse of the first campaign image with Daria Werbowy.  Model and designer traveled all the way to Mexico to shoot what could be a studio shot, but the airtime was done for the sunlight on the Mexican beach.  Grazia has behind-the-scenes pictures of the shoot with Solve Sundsbo, Daria posing on a platform of water.  Matthew is also supposed to be in the campaign, but we'll have to wait for subsequent shots to see that. [Fem, Grazia]