Gareth Pugh's Fall 2009 Surprise: Video, Not Runway Presentation

Wed, 03/04/09 — 10:22:21 AM

>> Gareth Pugh never fails to surprise with his runway shows, and for Fall 2009, he pulled the rug out from under editors by showing them an eight-minute video when they came expecting a runway show.  He's not the first — in recent seasons, Stefano Pilati, Viktor & Rolf, and the good people at Halston have all dabbled in the format — but using a video in place of a runway is polarizing, since it makes it harder to get a good look at the clothes.  Natasa Vojnovic marches, writhes, and dances to demonic music in the mostly black-and-white film — which features one striking scene with her birthing herself from a bronze pod jacket.  When interviewed on his choice, Gareth explained that he finds sending a girl walking up and down the catwalk "a little half-assed, for lack of a better word.  It's a well-trodden formula and I think it's time for a change."  And how appropriate that the first clear picture of the collection comes courtesy of Natasa, who walked away from the show in a Fall 2009 Pugh cape.


Post New Comment

If you are already an OnSugar member, or would like to receive email alerts as new comments are made, please login or register for OnSugar.
The content of this field is kept private and will not be shown publicly.

About this site

fashionologie is the musings of a twenty-something American girl who wishes she could have a Freaky Friday incident and switch bodies with Phoebe Philo.

Ad - 300 x 250

Archive

February 2010
SMTWTFS
 123456
78910111213
14151617181920
21222324252627
28 

Ad - Sky